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Brand book v3

The token sheet.

Every value the site is allowed to use. If it is not on this page, it does not exist. Nothing in the codebase hardcodes a colour, a size, or a duration.

Palette

Ink #0C0F1A

Dark surfaces, body text on light

Surface #181B25

Cards on Ink

Electric Blue #2F5BFF

The only colour that moves

Mist #EEF1F8

Secondary surface, ghost numerals on white

Hairline #E2E6F0

1px dividers and card borders

Muted #5A6173

Captions and metadata

Signal Red #FF3B1F

Problem / risk. Never decorative

Signal Green #0C8E50

Proof. Never decorative

[CONFIRM vs brand book v3]

Charcoal #2B3040

Redaction bars only

[CONFIRM vs brand book v3]

The logo keeps its internal navy and red. Those two values never appear anywhere else in the UI, so they are deliberately not tokens.

Inter and JetBrains Mono. No third face.

The eight type levels

Display clamp(40, 6vw, 72) / 700 / 1.05 / -0.02em

Pipeline from every direction.

H2 clamp(30, 4vw, 48) / 650 / 1.1 / -0.015em

You don't have a sales problem.

H3 clamp(22, 2.5vw, 28) / 600 / 1.2 / -0.01em

Pipeline that won't stay full.

H4 / UI 18 / 600 / 1.3 / 0

What exactly do I get?

Body large clamp(18, 1.5vw, 20) / 400 / 1.55

DevCommX engineers your full-stack growth motion.

Body 16 / 400 / 1.6

Go-to-market is an engineering problem wearing a marketing costume.

Eyebrow 13 / 600 / 1.2 / +0.08em

Nine motions. One engine.

Caption 13 / 400 / 1.5

Sample: Series B security SaaS [redacted]

Mono is the proof voice

Every number that is a claim. Tabular figures so counters never reflow.

23%
Response rate
40+
Demos in 6 weeks
8,000+
Newsletter readers
31,552
Programmatic pages

Sample values only. Real stats render only after the verification sprint clears them.

Ink surface

Devices

Ghost numeral behind this section. The 45-degree hatch runs along the top edge only. Flat fills, hairline borders, 9px radii, no shadows.

Card on Ink

Hairline border

Surface fill, 12% white hairline, 9px radius. Never a shadow.

Redaction

Trust signal

Redaction says the data is real.

Buttons

Base 8

Spacing scale

Nothing off-scale. Ever.

4
8
12
16
24
32
48
64
96
128
160

Contrast pairs

WCAG measured. Use only these. Two are size-restricted.

Ink on White 19.1:1

Body default

White on Ink 19.1:1

Dark-surface default

Muted on White 6.2:1

Captions, metadata. AA

Electric on White 5.2:1

Links, buttons. AA all sizes

Signal Red on Ink 5.4:1

Passes on Ink

Signal Red on White 3.6:1

24px+ only. Never body size

Size-restricted

Signal Green on Ink 4.6:1

Proof labels, body size OK

Signal Green on White 4.2:1

Large stat numerals only

Size-restricted

Motion

One easing curve everywhere: cubic-bezier(0.16, 1, 0.3, 1). Range 300 to 560ms. Only Electric Blue moves. Nothing loops. Hover the bar.